Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00723
VM0000723Goldmember723@example.test · +601110000723 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted In
Points Balance
4,464
Current loyalty balance
Lifetime Spend
RM 5,581
Across 36 visits
Total Visits
36
Since 2024-10-13
Average Order Value
RM 177
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
96d
2026-07-05
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
4,464 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-05 · OPLUMO Outlet 10
Outlet purchase
2026-06-23 · Member activity · RM 132.75
App session
2026-06-11 · OPLUMO Outlet 10
Points credited
2026-05-30 · Member activity · RM 150.45
Win-back campaign delivered
2026-05-18 · OPLUMO Outlet 10
Outlet purchase
2026-05-06 · Member activity · RM 168.15
Points credited
2026-04-24 · OPLUMO Outlet 10
Outlet purchase
2026-04-12 · Member activity · RM 185.85