Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 07179
VM0007179Silvermember7179@example.test · +601110007179 · Preferred outlet: OPLUMO Outlet 6
WeekendApp User
Consent Status
Opted In
Points Balance
1,024
Current loyalty balance
Lifetime Spend
RM 1,281
Across 18 visits
Total Visits
18
Since 2025-08-02
Average Order Value
RM 88
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
127d
2026-06-04
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,024 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-04 · OPLUMO Outlet 6
Outlet purchase
2026-05-23 · Member activity · RM 66.00
App session
2026-05-11 · OPLUMO Outlet 6
Points credited
2026-04-29 · Member activity · RM 74.80
Win-back campaign delivered
2026-04-17 · OPLUMO Outlet 6
Outlet purchase
2026-04-05 · Member activity · RM 83.60
Points credited
2026-03-24 · OPLUMO Outlet 6
Outlet purchase
2026-03-12 · Member activity · RM 92.40