Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 07155
VM0007155Membermember7155@example.test · +601110007155 · Preferred outlet: OPLUMO Outlet 16
WeekendApp User
Consent Status
Opted Out
Points Balance
493
Current loyalty balance
Lifetime Spend
RM 617
Across 5 visits
Total Visits
5
Since 2026-02-07
Average Order Value
RM 157
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
172d
2026-04-20
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
493 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-20 · OPLUMO Outlet 16
Outlet purchase
2026-04-08 · Member activity · RM 117.75
App session
2026-03-27 · OPLUMO Outlet 16
Points credited
2026-03-15 · Member activity · RM 133.45
Win-back campaign delivered
2026-03-03 · OPLUMO Outlet 16
Outlet purchase
2026-02-19 · Member activity · RM 149.15
Points credited
2026-02-07 · OPLUMO Outlet 16
Outlet purchase
2026-01-26 · Member activity · RM 164.85