Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 07151
VM0007151Membermember7151@example.test · +601110007151 · Preferred outlet: OPLUMO Outlet 12
Birthday SoonLunch
Consent Status
Opted In
Points Balance
185
Current loyalty balance
Lifetime Spend
RM 232
Across 2 visits
Total Visits
2
Since 2026-04-14
Average Order Value
RM 139
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
160d
2026-05-02
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
185 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-02 · OPLUMO Outlet 12
Outlet purchase
2026-04-20 · Member activity · RM 104.25
App session
2026-04-08 · OPLUMO Outlet 12
Points credited
2026-03-27 · Member activity · RM 118.15
Win-back campaign delivered
2026-03-15 · OPLUMO Outlet 12
Outlet purchase
2026-03-03 · Member activity · RM 132.05
Points credited
2026-02-19 · OPLUMO Outlet 12
Outlet purchase
2026-02-07 · Member activity · RM 145.95