Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A0
Arun 00712
VM0000712Platinummember712@example.test · +601110000712 · Preferred outlet: OPLUMO Outlet 16
High ValueWeekend
Consent Status
Opted In
Points Balance
5,614
Current loyalty balance
Lifetime Spend
RM 7,018
Across 38 visits
Total Visits
38
Since 2024-10-28
Average Order Value
RM 149
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
45d
2026-08-25
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
5,614 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-25 · OPLUMO Outlet 16
Outlet purchase
2026-08-13 · Member activity · RM 111.75
App session
2026-08-01 · OPLUMO Outlet 16
Points credited
2026-07-20 · Member activity · RM 126.65
Win-back campaign delivered
2026-07-08 · OPLUMO Outlet 16
Outlet purchase
2026-06-26 · Member activity · RM 141.55
Points credited
2026-06-14 · OPLUMO Outlet 16
Outlet purchase
2026-06-02 · Member activity · RM 156.45