Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00711
VM0000711Silvermember711@example.test · +601110000711 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,880
Current loyalty balance
Lifetime Spend
RM 2,350
Across 37 visits
Total Visits
37
Since 2024-07-27
Average Order Value
RM 73
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
156d
2026-05-06
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,880 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-06 · OPLUMO Outlet 15
Outlet purchase
2026-04-24 · Member activity · RM 54.75
App session
2026-04-12 · OPLUMO Outlet 15
Points credited
2026-03-31 · Member activity · RM 62.05
Win-back campaign delivered
2026-03-19 · OPLUMO Outlet 15
Outlet purchase
2026-03-07 · Member activity · RM 69.35
Points credited
2026-02-23 · OPLUMO Outlet 15
Outlet purchase
2026-02-11 · Member activity · RM 76.65