Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 07035
VM0007035Silvermember7035@example.test · +601110007035 · Preferred outlet: OPLUMO Outlet 15
WeekendApp User
Consent Status
Opted In
Points Balance
1,503
Current loyalty balance
Lifetime Spend
RM 1,879
Across 17 visits
Total Visits
17
Since 2025-10-26
Average Order Value
RM 108
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
60d
2026-08-10
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,503 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-10 · OPLUMO Outlet 15
Outlet purchase
2026-07-29 · Member activity · RM 81.00
App session
2026-07-17 · OPLUMO Outlet 15
Points credited
2026-07-05 · Member activity · RM 91.80
Win-back campaign delivered
2026-06-23 · OPLUMO Outlet 15
Outlet purchase
2026-06-11 · Member activity · RM 102.60
Points credited
2026-05-30 · OPLUMO Outlet 15
Outlet purchase
2026-05-18 · Member activity · RM 113.40