Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 07007
VM0007007Goldmember7007@example.test · +601110007007 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,322
Current loyalty balance
Lifetime Spend
RM 4,153
Across 26 visits
Total Visits
26
Since 2025-04-30
Average Order Value
RM 156
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
77d
2026-07-24
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,322 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-24 · OPLUMO Outlet 4
Outlet purchase
2026-07-12 · Member activity · RM 117.00
App session
2026-06-30 · OPLUMO Outlet 4
Points credited
2026-06-18 · Member activity · RM 132.60
Win-back campaign delivered
2026-06-06 · OPLUMO Outlet 4
Outlet purchase
2026-05-25 · Member activity · RM 148.20
Points credited
2026-05-13 · OPLUMO Outlet 4
Outlet purchase
2026-05-01 · Member activity · RM 163.80