Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 06987
VM0006987Silvermember6987@example.test · +601110006987 · Preferred outlet: OPLUMO Outlet 1
WeekendApp User
Consent Status
Opted In
Points Balance
987
Current loyalty balance
Lifetime Spend
RM 1,234
Across 27 visits
Total Visits
27
Since 2025-02-03
Average Order Value
RM 50
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
145d
2026-05-17
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
987 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-17 · OPLUMO Outlet 1
Outlet purchase
2026-05-05 · Member activity · RM 37.50
App session
2026-04-23 · OPLUMO Outlet 1
Points credited
2026-04-11 · Member activity · RM 42.50
Win-back campaign delivered
2026-03-30 · OPLUMO Outlet 1
Outlet purchase
2026-03-18 · Member activity · RM 47.50
Points credited
2026-03-06 · OPLUMO Outlet 1
Outlet purchase
2026-02-22 · Member activity · RM 52.50