Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 06975
VM0006975Membermember6975@example.test · +601110006975 · Preferred outlet: OPLUMO Outlet 6
Birthday SoonLunch
Consent Status
Opted In
Points Balance
464
Current loyalty balance
Lifetime Spend
RM 580
Across 14 visits
Total Visits
14
Since 2025-10-17
Average Order Value
RM 49
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
123d
2026-06-08
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
464 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-08 · OPLUMO Outlet 6
Outlet purchase
2026-05-27 · Member activity · RM 36.75
App session
2026-05-15 · OPLUMO Outlet 6
Points credited
2026-05-03 · Member activity · RM 41.65
Win-back campaign delivered
2026-04-21 · OPLUMO Outlet 6
Outlet purchase
2026-04-09 · Member activity · RM 46.55
Points credited
2026-03-28 · OPLUMO Outlet 6
Outlet purchase
2026-03-16 · Member activity · RM 51.45