Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 06962
VM0006962Platinummember6962@example.test · +601110006962 · Preferred outlet: OPLUMO Outlet 10
LunchNew Joiner
Consent Status
Opted Out
Points Balance
5,625
Current loyalty balance
Lifetime Spend
RM 7,032
Across 37 visits
Total Visits
37
Since 2024-10-31
Average Order Value
RM 154
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
60d
2026-08-10
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
5,625 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-10 · OPLUMO Outlet 10
Outlet purchase
2026-07-29 · Member activity · RM 115.50
App session
2026-07-17 · OPLUMO Outlet 10
Points credited
2026-07-05 · Member activity · RM 130.90
Win-back campaign delivered
2026-06-23 · OPLUMO Outlet 10
Outlet purchase
2026-06-11 · Member activity · RM 146.30
Points credited
2026-05-30 · OPLUMO Outlet 10
Outlet purchase
2026-05-18 · Member activity · RM 161.70