Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00695
VM0000695Silvermember695@example.test · +601110000695 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,619
Current loyalty balance
Lifetime Spend
RM 2,024
Across 16 visits
Total Visits
16
Since 2025-10-02
Average Order Value
RM 149
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
102d
2026-06-29
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,619 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-29 · OPLUMO Outlet 16
Outlet purchase
2026-06-17 · Member activity · RM 111.75
App session
2026-06-05 · OPLUMO Outlet 16
Points credited
2026-05-24 · Member activity · RM 126.65
Win-back campaign delivered
2026-05-12 · OPLUMO Outlet 16
Outlet purchase
2026-04-30 · Member activity · RM 141.55
Points credited
2026-04-18 · OPLUMO Outlet 16
Outlet purchase
2026-04-06 · Member activity · RM 156.45