Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 06879
VM0006879Membermember6879@example.test · +601110006879 · Preferred outlet: OPLUMO Outlet 12
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
178
Current loyalty balance
Lifetime Spend
RM 223
Across 2 visits
Total Visits
2
Since 2026-04-07
Average Order Value
RM 145
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
167d
2026-04-25
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
178 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-25 · OPLUMO Outlet 12
Outlet purchase
2026-04-13 · Member activity · RM 108.75
App session
2026-04-01 · OPLUMO Outlet 12
Points credited
2026-03-20 · Member activity · RM 123.25
Win-back campaign delivered
2026-03-08 · OPLUMO Outlet 12
Outlet purchase
2026-02-24 · Member activity · RM 137.75
Points credited
2026-02-12 · OPLUMO Outlet 12
Outlet purchase
2026-01-31 · Member activity · RM 152.25