Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00687
VM0000687Membermember687@example.test · +601110000687 · Preferred outlet: OPLUMO Outlet 8
Birthday SoonLunch
Consent Status
Opted In
Points Balance
612
Current loyalty balance
Lifetime Spend
RM 766
Across 11 visits
Total Visits
11
Since 2026-01-06
Average Order Value
RM 69
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
96d
2026-07-05
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
612 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-05 · OPLUMO Outlet 8
Outlet purchase
2026-06-23 · Member activity · RM 51.75
App session
2026-06-11 · OPLUMO Outlet 8
Points credited
2026-05-30 · Member activity · RM 58.65
Win-back campaign delivered
2026-05-18 · OPLUMO Outlet 8
Outlet purchase
2026-05-06 · Member activity · RM 65.55
Points credited
2026-04-24 · OPLUMO Outlet 8
Outlet purchase
2026-04-12 · Member activity · RM 72.45