Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 06867
VM0006867Goldmember6867@example.test · +601110006867 · Preferred outlet: OPLUMO Outlet 17
WeekendApp User
Consent Status
Opted In
Points Balance
2,874
Current loyalty balance
Lifetime Spend
RM 3,593
Across 21 visits
Total Visits
21
Since 2025-08-17
Average Order Value
RM 155
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
58d
2026-08-12
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,874 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-12 · OPLUMO Outlet 17
Outlet purchase
2026-07-31 · Member activity · RM 116.25
App session
2026-07-19 · OPLUMO Outlet 17
Points credited
2026-07-07 · Member activity · RM 131.75
Win-back campaign delivered
2026-06-25 · OPLUMO Outlet 17
Outlet purchase
2026-06-13 · Member activity · RM 147.25
Points credited
2026-06-01 · OPLUMO Outlet 17
Outlet purchase
2026-05-20 · Member activity · RM 162.75