Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 06855
VM0006855Membermember6855@example.test · +601110006855 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
752
Current loyalty balance
Lifetime Spend
RM 941
Across 35 visits
Total Visits
35
Since 2024-10-17
Average Order Value
RM 28
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
110d
2026-06-21
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
752 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-21 · OPLUMO Outlet 5
Outlet purchase
2026-06-09 · Member activity · RM 21.00
App session
2026-05-28 · OPLUMO Outlet 5
Points credited
2026-05-16 · Member activity · RM 23.80
Win-back campaign delivered
2026-05-04 · OPLUMO Outlet 5
Outlet purchase
2026-04-22 · Member activity · RM 26.60
Points credited
2026-04-10 · OPLUMO Outlet 5
Outlet purchase
2026-03-29 · Member activity · RM 29.40