Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 06831
VM0006831Silvermember6831@example.test · +601110006831 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,488
Current loyalty balance
Lifetime Spend
RM 1,860
Across 13 visits
Total Visits
13
Since 2025-10-31
Average Order Value
RM 134
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
127d
2026-06-04
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,488 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-04 · OPLUMO Outlet 15
Outlet purchase
2026-05-23 · Member activity · RM 100.50
App session
2026-05-11 · OPLUMO Outlet 15
Points credited
2026-04-29 · Member activity · RM 113.90
Win-back campaign delivered
2026-04-17 · OPLUMO Outlet 15
Outlet purchase
2026-04-05 · Member activity · RM 127.30
Points credited
2026-03-24 · OPLUMO Outlet 15
Outlet purchase
2026-03-12 · Member activity · RM 140.70