Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 06815
VM0006815Goldmember6815@example.test · +601110006815 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,074
Current loyalty balance
Lifetime Spend
RM 3,843
Across 37 visits
Total Visits
37
Since 2024-07-19
Average Order Value
RM 99
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
164d
2026-04-28
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,074 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-28 · OPLUMO Outlet 16
Outlet purchase
2026-04-16 · Member activity · RM 74.25
App session
2026-04-04 · OPLUMO Outlet 16
Points credited
2026-03-23 · Member activity · RM 84.15
Win-back campaign delivered
2026-03-11 · OPLUMO Outlet 16
Outlet purchase
2026-02-27 · Member activity · RM 94.05
Points credited
2026-02-15 · OPLUMO Outlet 16
Outlet purchase
2026-02-03 · Member activity · RM 103.95