Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00675
VM0000675Silvermember675@example.test · +601110000675 · Preferred outlet: OPLUMO Outlet 13
WeekendApp User
Consent Status
Opted In
Points Balance
1,589
Current loyalty balance
Lifetime Spend
RM 1,987
Across 22 visits
Total Visits
22
Since 2025-06-29
Average Order Value
RM 95
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
89d
2026-07-12
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,589 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-12 · OPLUMO Outlet 13
Outlet purchase
2026-06-30 · Member activity · RM 71.25
App session
2026-06-18 · OPLUMO Outlet 13
Points credited
2026-06-06 · Member activity · RM 80.75
Win-back campaign delivered
2026-05-25 · OPLUMO Outlet 13
Outlet purchase
2026-05-13 · Member activity · RM 90.25
Points credited
2026-05-01 · OPLUMO Outlet 13
Outlet purchase
2026-04-19 · Member activity · RM 99.75