Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 06723
VM0006723Silvermember6723@example.test · +601110006723 · Preferred outlet: OPLUMO Outlet 9
WeekendApp User
Consent Status
Opted In
Points Balance
2,050
Current loyalty balance
Lifetime Spend
RM 2,563
Across 13 visits
Total Visits
13
Since 2025-10-20
Average Order Value
RM 161
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
138d
2026-05-24
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,050 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-24 · OPLUMO Outlet 9
Outlet purchase
2026-05-12 · Member activity · RM 120.75
App session
2026-04-30 · OPLUMO Outlet 9
Points credited
2026-04-18 · Member activity · RM 136.85
Win-back campaign delivered
2026-04-06 · OPLUMO Outlet 9
Outlet purchase
2026-03-25 · Member activity · RM 152.95
Points credited
2026-03-13 · OPLUMO Outlet 9
Outlet purchase
2026-03-01 · Member activity · RM 169.05