Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 06711
VM0006711Goldmember6711@example.test · +601110006711 · Preferred outlet: OPLUMO Outlet 14
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
3,216
Current loyalty balance
Lifetime Spend
RM 4,020
Across 31 visits
Total Visits
31
Since 2025-01-23
Average Order Value
RM 141
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
84d
2026-07-17
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,216 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-17 · OPLUMO Outlet 14
Outlet purchase
2026-07-05 · Member activity · RM 105.75
App session
2026-06-23 · OPLUMO Outlet 14
Points credited
2026-06-11 · Member activity · RM 119.85
Win-back campaign delivered
2026-05-30 · OPLUMO Outlet 14
Outlet purchase
2026-05-18 · Member activity · RM 133.95
Points credited
2026-05-06 · OPLUMO Outlet 14
Outlet purchase
2026-04-24 · Member activity · RM 148.05