Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00671
VM0000671Silvermember671@example.test · +601110000671 · Preferred outlet: OPLUMO Outlet 9
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,001
Current loyalty balance
Lifetime Spend
RM 1,252
Across 9 visits
Total Visits
9
Since 2026-03-12
Average Order Value
RM 120
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
67d
2026-08-03
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,001 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-03 · OPLUMO Outlet 9
Outlet purchase
2026-07-22 · Member activity · RM 90.00
App session
2026-07-10 · OPLUMO Outlet 9
Points credited
2026-06-28 · Member activity · RM 102.00
Win-back campaign delivered
2026-06-16 · OPLUMO Outlet 9
Outlet purchase
2026-06-04 · Member activity · RM 114.00
Points credited
2026-05-23 · OPLUMO Outlet 9
Outlet purchase
2026-05-11 · Member activity · RM 126.00