Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 06695
VM0006695Goldmember6695@example.test · +601110006695 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
4,220
Current loyalty balance
Lifetime Spend
RM 5,276
Across 37 visits
Total Visits
37
Since 2024-10-18
Average Order Value
RM 122
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
73d
2026-07-28
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
4,220 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-28 · OPLUMO Outlet 15
Outlet purchase
2026-07-16 · Member activity · RM 91.50
App session
2026-07-04 · OPLUMO Outlet 15
Points credited
2026-06-22 · Member activity · RM 103.70
Win-back campaign delivered
2026-06-10 · OPLUMO Outlet 15
Outlet purchase
2026-05-29 · Member activity · RM 115.90
Points credited
2026-05-17 · OPLUMO Outlet 15
Outlet purchase
2026-05-05 · Member activity · RM 128.10