Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A0
Arun 00664
VM0000664Silvermember664@example.test · +601110000664 · Preferred outlet: OPLUMO Outlet 2
High ValueWeekend
Consent Status
Opted In
Points Balance
1,300
Current loyalty balance
Lifetime Spend
RM 1,626
Across 17 visits
Total Visits
17
Since 2025-10-14
Average Order Value
RM 98
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
72d
2026-07-29
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,300 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-29 · OPLUMO Outlet 2
Outlet purchase
2026-07-17 · Member activity · RM 73.50
App session
2026-07-05 · OPLUMO Outlet 2
Points credited
2026-06-23 · Member activity · RM 83.30
Win-back campaign delivered
2026-06-11 · OPLUMO Outlet 2
Outlet purchase
2026-05-30 · Member activity · RM 93.10
Points credited
2026-05-18 · OPLUMO Outlet 2
Outlet purchase
2026-05-06 · Member activity · RM 102.90