Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 06639
VM0006639Silvermember6639@example.test · +601110006639 · Preferred outlet: OPLUMO Outlet 10
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,310
Current loyalty balance
Lifetime Spend
RM 1,638
Across 25 visits
Total Visits
25
Since 2025-05-31
Average Order Value
RM 73
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
64d
2026-08-06
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,310 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-06 · OPLUMO Outlet 10
Outlet purchase
2026-07-25 · Member activity · RM 54.75
App session
2026-07-13 · OPLUMO Outlet 10
Points credited
2026-07-01 · Member activity · RM 62.05
Win-back campaign delivered
2026-06-19 · OPLUMO Outlet 10
Outlet purchase
2026-06-07 · Member activity · RM 69.35
Points credited
2026-05-26 · OPLUMO Outlet 10
Outlet purchase
2026-05-14 · Member activity · RM 76.65