Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 06615
VM0006615Silvermember6615@example.test · +601110006615 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,374
Current loyalty balance
Lifetime Spend
RM 1,718
Across 26 visits
Total Visits
26
Since 2025-04-29
Average Order Value
RM 69
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
78d
2026-07-23
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,374 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-23 · OPLUMO Outlet 3
Outlet purchase
2026-07-11 · Member activity · RM 51.75
App session
2026-06-29 · OPLUMO Outlet 3
Points credited
2026-06-17 · Member activity · RM 58.65
Win-back campaign delivered
2026-06-05 · OPLUMO Outlet 3
Outlet purchase
2026-05-24 · Member activity · RM 65.55
Points credited
2026-05-12 · OPLUMO Outlet 3
Outlet purchase
2026-04-30 · Member activity · RM 72.45