Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 06611
VM0006611Membermember6611@example.test · +601110006611 · Preferred outlet: OPLUMO Outlet 16
WeekendApp User
Consent Status
Opted In
Points Balance
287
Current loyalty balance
Lifetime Spend
RM 360
Across 7 visits
Total Visits
7
Since 2026-01-09
Average Order Value
RM 67
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
165d
2026-04-27
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
287 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-27 · OPLUMO Outlet 16
Outlet purchase
2026-04-15 · Member activity · RM 50.25
App session
2026-04-03 · OPLUMO Outlet 16
Points credited
2026-03-22 · Member activity · RM 56.95
Win-back campaign delivered
2026-03-10 · OPLUMO Outlet 16
Outlet purchase
2026-02-26 · Member activity · RM 63.65
Points credited
2026-02-14 · OPLUMO Outlet 16
Outlet purchase
2026-02-02 · Member activity · RM 70.35