Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 06591
VM0006591Silvermember6591@example.test · +601110006591 · Preferred outlet: OPLUMO Outlet 13
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,236
Current loyalty balance
Lifetime Spend
RM 2,795
Across 18 visits
Total Visits
18
Since 2025-10-03
Average Order Value
RM 132
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
65d
2026-08-05
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,236 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-05 · OPLUMO Outlet 13
Outlet purchase
2026-07-24 · Member activity · RM 99.00
App session
2026-07-12 · OPLUMO Outlet 13
Points credited
2026-06-30 · Member activity · RM 112.20
Win-back campaign delivered
2026-06-18 · OPLUMO Outlet 13
Outlet purchase
2026-06-06 · Member activity · RM 125.40
Points credited
2026-05-25 · OPLUMO Outlet 13
Outlet purchase
2026-05-13 · Member activity · RM 138.60