Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 06579
VM0006579Membermember6579@example.test · +601110006579 · Preferred outlet: OPLUMO Outlet 1
WeekendApp User
Consent Status
Opted In
Points Balance
253
Current loyalty balance
Lifetime Spend
RM 317
Across 5 visits
Total Visits
5
Since 2026-02-20
Average Order Value
RM 67
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
159d
2026-05-03
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
253 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-03 · OPLUMO Outlet 1
Outlet purchase
2026-04-21 · Member activity · RM 50.25
App session
2026-04-09 · OPLUMO Outlet 1
Points credited
2026-03-28 · Member activity · RM 56.95
Win-back campaign delivered
2026-03-16 · OPLUMO Outlet 1
Outlet purchase
2026-03-04 · Member activity · RM 63.65
Points credited
2026-02-20 · OPLUMO Outlet 1
Outlet purchase
2026-02-08 · Member activity · RM 70.35