Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 06575
VM0006575Goldmember6575@example.test · +601110006575 · Preferred outlet: OPLUMO Outlet 14
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,235
Current loyalty balance
Lifetime Spend
RM 4,045
Across 35 visits
Total Visits
35
Since 2024-08-12
Average Order Value
RM 94
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
176d
2026-04-16
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,235 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-16 · OPLUMO Outlet 14
Outlet purchase
2026-04-04 · Member activity · RM 70.50
App session
2026-03-23 · OPLUMO Outlet 14
Points credited
2026-03-11 · Member activity · RM 79.90
Win-back campaign delivered
2026-02-27 · OPLUMO Outlet 14
Outlet purchase
2026-02-15 · Member activity · RM 89.30
Points credited
2026-02-03 · OPLUMO Outlet 14
Outlet purchase
2026-01-22 · Member activity · RM 98.70