Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 06555
VM0006555Silvermember6555@example.test · +601110006555 · Preferred outlet: OPLUMO Outlet 11
WeekendApp User
Consent Status
Opted Out
Points Balance
1,631
Current loyalty balance
Lifetime Spend
RM 2,039
Across 15 visits
Total Visits
15
Since 2025-11-15
Average Order Value
RM 166
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
76d
2026-07-25
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,631 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-25 · OPLUMO Outlet 11
Outlet purchase
2026-07-13 · Member activity · RM 124.50
App session
2026-07-01 · OPLUMO Outlet 11
Points credited
2026-06-19 · Member activity · RM 141.10
Win-back campaign delivered
2026-06-07 · OPLUMO Outlet 11
Outlet purchase
2026-05-26 · Member activity · RM 157.70
Points credited
2026-05-14 · OPLUMO Outlet 11
Outlet purchase
2026-05-02 · Member activity · RM 174.30