Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 06551
VM0006551Membermember6551@example.test · +601110006551 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
804
Current loyalty balance
Lifetime Spend
RM 1,006
Across 7 visits
Total Visits
7
Since 2026-01-10
Average Order Value
RM 137
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
164d
2026-04-28
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
804 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-28 · OPLUMO Outlet 7
Outlet purchase
2026-04-16 · Member activity · RM 102.75
App session
2026-04-04 · OPLUMO Outlet 7
Points credited
2026-03-23 · Member activity · RM 116.45
Win-back campaign delivered
2026-03-11 · OPLUMO Outlet 7
Outlet purchase
2026-02-27 · Member activity · RM 130.15
Points credited
2026-02-15 · OPLUMO Outlet 7
Outlet purchase
2026-02-03 · Member activity · RM 143.85