Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 06539
VM0006539Silvermember6539@example.test · +601110006539 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted In
Points Balance
1,445
Current loyalty balance
Lifetime Spend
RM 1,806
Across 20 visits
Total Visits
20
Since 2025-05-19
Average Order Value
RM 90
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
166d
2026-04-26
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,445 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-26 · OPLUMO Outlet 12
Outlet purchase
2026-04-14 · Member activity · RM 67.50
App session
2026-04-02 · OPLUMO Outlet 12
Points credited
2026-03-21 · Member activity · RM 76.50
Win-back campaign delivered
2026-03-09 · OPLUMO Outlet 12
Outlet purchase
2026-02-25 · Member activity · RM 85.50
Points credited
2026-02-13 · OPLUMO Outlet 12
Outlet purchase
2026-02-01 · Member activity · RM 94.50