Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 06515
VM0006515Membermember6515@example.test · +601110006515 · Preferred outlet: OPLUMO Outlet 5
WeekendApp User
Consent Status
Opted Out
Points Balance
507
Current loyalty balance
Lifetime Spend
RM 634
Across 5 visits
Total Visits
5
Since 2026-05-14
Average Order Value
RM 105
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
76d
2026-07-25
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
507 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-25 · OPLUMO Outlet 5
Outlet purchase
2026-07-13 · Member activity · RM 78.75
App session
2026-07-01 · OPLUMO Outlet 5
Points credited
2026-06-19 · Member activity · RM 89.25
Win-back campaign delivered
2026-06-07 · OPLUMO Outlet 5
Outlet purchase
2026-05-26 · Member activity · RM 99.75
Points credited
2026-05-14 · OPLUMO Outlet 5
Outlet purchase
2026-05-02 · Member activity · RM 110.25