Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00651
VM0000651Membermember651@example.test · +601110000651 · Preferred outlet: OPLUMO Outlet 6
WeekendApp User
Consent Status
Opted In
Points Balance
459
Current loyalty balance
Lifetime Spend
RM 574
Across 11 visits
Total Visits
11
Since 2026-01-11
Average Order Value
RM 64
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
91d
2026-07-10
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
459 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-10 · OPLUMO Outlet 6
Outlet purchase
2026-06-28 · Member activity · RM 48.00
App session
2026-06-16 · OPLUMO Outlet 6
Points credited
2026-06-04 · Member activity · RM 54.40
Win-back campaign delivered
2026-05-23 · OPLUMO Outlet 6
Outlet purchase
2026-05-11 · Member activity · RM 60.80
Points credited
2026-04-29 · OPLUMO Outlet 6
Outlet purchase
2026-04-17 · Member activity · RM 67.20