Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 06503
VM0006503Silvermember6503@example.test · +601110006503 · Preferred outlet: OPLUMO Outlet 10
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,378
Current loyalty balance
Lifetime Spend
RM 2,974
Across 30 visits
Total Visits
30
Since 2025-02-05
Average Order Value
RM 128
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
89d
2026-07-12
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,378 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-12 · OPLUMO Outlet 10
Outlet purchase
2026-06-30 · Member activity · RM 96.00
App session
2026-06-18 · OPLUMO Outlet 10
Points credited
2026-06-06 · Member activity · RM 108.80
Win-back campaign delivered
2026-05-25 · OPLUMO Outlet 10
Outlet purchase
2026-05-13 · Member activity · RM 121.60
Points credited
2026-05-01 · OPLUMO Outlet 10
Outlet purchase
2026-04-19 · Member activity · RM 134.40