Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 00650
VM0000650Goldmember650@example.test · +601110000650 · Preferred outlet: OPLUMO Outlet 5
LunchNew Joiner
Consent Status
Opted In
Points Balance
2,792
Current loyalty balance
Lifetime Spend
RM 3,491
Across 43 visits
Total Visits
43
Since 2024-04-18
Average Order Value
RM 108
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
148d
2026-05-14
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
2,792 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-14 · OPLUMO Outlet 5
Outlet purchase
2026-05-02 · Member activity · RM 81.00
App session
2026-04-20 · OPLUMO Outlet 5
Points credited
2026-04-08 · Member activity · RM 91.80
Win-back campaign delivered
2026-03-27 · OPLUMO Outlet 5
Outlet purchase
2026-03-15 · Member activity · RM 102.60
Points credited
2026-03-03 · OPLUMO Outlet 5
Outlet purchase
2026-02-19 · Member activity · RM 113.40