Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N0
Nurul 00645
VM0000645Membermember645@example.test · +601110000645 · Preferred outlet: OPLUMO Outlet 17
New JoinerHigh Value
Consent Status
Opted In
Points Balance
361
Current loyalty balance
Lifetime Spend
RM 452
Across 12 visits
Total Visits
12
Since 2025-11-19
Average Order Value
RM 35
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
126d
2026-06-05
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
361 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-05 · OPLUMO Outlet 17
Outlet purchase
2026-05-24 · Member activity · RM 26.25
App session
2026-05-12 · OPLUMO Outlet 17
Points credited
2026-04-30 · Member activity · RM 29.75
Win-back campaign delivered
2026-04-18 · OPLUMO Outlet 17
Outlet purchase
2026-04-06 · Member activity · RM 33.25
Points credited
2026-03-25 · OPLUMO Outlet 17
Outlet purchase
2026-03-13 · Member activity · RM 36.75