Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 06435
VM0006435Silvermember6435@example.test · +601110006435 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted In
Points Balance
2,398
Current loyalty balance
Lifetime Spend
RM 2,998
Across 44 visits
Total Visits
44
Since 2024-03-24
Average Order Value
RM 61
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
155d
2026-05-07
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,398 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-07 · OPLUMO Outlet 10
Outlet purchase
2026-04-25 · Member activity · RM 45.75
App session
2026-04-13 · OPLUMO Outlet 10
Points credited
2026-04-01 · Member activity · RM 51.85
Win-back campaign delivered
2026-03-20 · OPLUMO Outlet 10
Outlet purchase
2026-03-08 · Member activity · RM 57.95
Points credited
2026-02-24 · OPLUMO Outlet 10
Outlet purchase
2026-02-12 · Member activity · RM 64.05