Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 06423
VM0006423Membermember6423@example.test · +601110006423 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted In
Points Balance
806
Current loyalty balance
Lifetime Spend
RM 1,008
Across 18 visits
Total Visits
18
Since 2025-09-06
Average Order Value
RM 50
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
92d
2026-07-09
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
806 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-09 · OPLUMO Outlet 15
Outlet purchase
2026-06-27 · Member activity · RM 37.50
App session
2026-06-15 · OPLUMO Outlet 15
Points credited
2026-06-03 · Member activity · RM 42.50
Win-back campaign delivered
2026-05-22 · OPLUMO Outlet 15
Outlet purchase
2026-05-10 · Member activity · RM 47.50
Points credited
2026-04-28 · OPLUMO Outlet 15
Outlet purchase
2026-04-16 · Member activity · RM 52.50