Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 06407
VM0006407Silvermember6407@example.test · +601110006407 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,774
Current loyalty balance
Lifetime Spend
RM 2,218
Across 17 visits
Total Visits
17
Since 2025-10-19
Average Order Value
RM 158
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
67d
2026-08-03
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,774 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-03 · OPLUMO Outlet 16
Outlet purchase
2026-07-22 · Member activity · RM 118.50
App session
2026-07-10 · OPLUMO Outlet 16
Points credited
2026-06-28 · Member activity · RM 134.30
Win-back campaign delivered
2026-06-16 · OPLUMO Outlet 16
Outlet purchase
2026-06-04 · Member activity · RM 150.10
Points credited
2026-05-23 · OPLUMO Outlet 16
Outlet purchase
2026-05-11 · Member activity · RM 165.90