Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00639
VM0000639Goldmember639@example.test · +601110000639 · Preferred outlet: OPLUMO Outlet 11
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,939
Current loyalty balance
Lifetime Spend
RM 3,674
Across 21 visits
Total Visits
21
Since 2025-10-14
Average Order Value
RM 172
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
0d
2026-10-09
App Status
Installed
OPLUMO App relationship
Member Status
Active
Gold tier
Membership & rewards
Gold member
2,939 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-10-09 · OPLUMO Outlet 11
Outlet purchase
2026-09-27 · Member activity · RM 129.00
App session
2026-09-15 · OPLUMO Outlet 11
Points credited
2026-09-03 · Member activity · RM 146.20
Win-back campaign delivered
2026-08-22 · OPLUMO Outlet 11
Outlet purchase
2026-08-10 · Member activity · RM 163.40
Points credited
2026-07-29 · OPLUMO Outlet 11
Outlet purchase
2026-07-17 · Member activity · RM 180.60