Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 06375
VM0006375Silvermember6375@example.test · +601110006375 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,183
Current loyalty balance
Lifetime Spend
RM 1,480
Across 31 visits
Total Visits
31
Since 2024-11-05
Average Order Value
RM 58
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
163d
2026-04-29
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,183 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-29 · OPLUMO Outlet 1
Outlet purchase
2026-04-17 · Member activity · RM 43.50
App session
2026-04-05 · OPLUMO Outlet 1
Points credited
2026-03-24 · Member activity · RM 49.30
Win-back campaign delivered
2026-03-12 · OPLUMO Outlet 1
Outlet purchase
2026-02-28 · Member activity · RM 55.10
Points credited
2026-02-16 · OPLUMO Outlet 1
Outlet purchase
2026-02-04 · Member activity · RM 60.90