Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 06327
VM0006327Silvermember6327@example.test · +601110006327 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,115
Current loyalty balance
Lifetime Spend
RM 1,394
Across 16 visits
Total Visits
16
Since 2025-11-21
Average Order Value
RM 85
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
52d
2026-08-18
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,115 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-18 · OPLUMO Outlet 4
Outlet purchase
2026-08-06 · Member activity · RM 63.75
App session
2026-07-25 · OPLUMO Outlet 4
Points credited
2026-07-13 · Member activity · RM 72.25
Win-back campaign delivered
2026-07-01 · OPLUMO Outlet 4
Outlet purchase
2026-06-19 · Member activity · RM 80.75
Points credited
2026-06-07 · OPLUMO Outlet 4
Outlet purchase
2026-05-26 · Member activity · RM 89.25