Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 06311
VM0006311Goldmember6311@example.test · +601110006311 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,076
Current loyalty balance
Lifetime Spend
RM 3,845
Across 19 visits
Total Visits
19
Since 2025-09-27
Average Order Value
RM 169
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
53d
2026-08-17
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,076 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-17 · OPLUMO Outlet 5
Outlet purchase
2026-08-05 · Member activity · RM 126.75
App session
2026-07-24 · OPLUMO Outlet 5
Points credited
2026-07-12 · Member activity · RM 143.65
Win-back campaign delivered
2026-06-30 · OPLUMO Outlet 5
Outlet purchase
2026-06-18 · Member activity · RM 160.55
Points credited
2026-06-06 · OPLUMO Outlet 5
Outlet purchase
2026-05-25 · Member activity · RM 177.45