Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A0
Arun 06280
VM0006280Goldmember6280@example.test · +601110006280 · Preferred outlet: OPLUMO Outlet 8
High ValueWeekend
Consent Status
Opted In
Points Balance
2,521
Current loyalty balance
Lifetime Spend
RM 3,152
Across 42 visits
Total Visits
42
Since 2024-07-12
Average Order Value
RM 68
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
81d
2026-07-20
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,521 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-20 · OPLUMO Outlet 8
Outlet purchase
2026-07-08 · Member activity · RM 51.00
App session
2026-06-26 · OPLUMO Outlet 8
Points credited
2026-06-14 · Member activity · RM 57.80
Win-back campaign delivered
2026-06-02 · OPLUMO Outlet 8
Outlet purchase
2026-05-21 · Member activity · RM 64.60
Points credited
2026-05-09 · OPLUMO Outlet 8
Outlet purchase
2026-04-27 · Member activity · RM 71.40