Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 00627
VM0000627Goldmember627@example.test · +601110000627 · Preferred outlet: OPLUMO Outlet 16
WeekendApp User
Consent Status
Opted In
Points Balance
3,942
Current loyalty balance
Lifetime Spend
RM 4,929
Across 27 visits
Total Visits
27
Since 2025-03-26
Average Order Value
RM 169
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
94d
2026-07-07
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,942 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-07 · OPLUMO Outlet 16
Outlet purchase
2026-06-25 · Member activity · RM 126.75
App session
2026-06-13 · OPLUMO Outlet 16
Points credited
2026-06-01 · Member activity · RM 143.65
Win-back campaign delivered
2026-05-20 · OPLUMO Outlet 16
Outlet purchase
2026-05-08 · Member activity · RM 160.55
Points credited
2026-04-26 · OPLUMO Outlet 16
Outlet purchase
2026-04-14 · Member activity · RM 177.45