Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 06255
VM0006255Silvermember6255@example.test · +601110006255 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,087
Current loyalty balance
Lifetime Spend
RM 1,359
Across 10 visits
Total Visits
10
Since 2025-12-09
Average Order Value
RM 111
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
142d
2026-05-20
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,087 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-20 · OPLUMO Outlet 17
Outlet purchase
2026-05-08 · Member activity · RM 83.25
App session
2026-04-26 · OPLUMO Outlet 17
Points credited
2026-04-14 · Member activity · RM 94.35
Win-back campaign delivered
2026-04-02 · OPLUMO Outlet 17
Outlet purchase
2026-03-21 · Member activity · RM 105.45
Points credited
2026-03-09 · OPLUMO Outlet 17
Outlet purchase
2026-02-25 · Member activity · RM 116.55