Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 06171
VM0006171Silvermember6171@example.test · +601110006171 · Preferred outlet: OPLUMO Outlet 1
WeekendApp User
Consent Status
Opted In
Points Balance
2,000
Current loyalty balance
Lifetime Spend
RM 2,501
Across 19 visits
Total Visits
19
Since 2025-09-06
Average Order Value
RM 132
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
74d
2026-07-27
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,000 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-27 · OPLUMO Outlet 1
Outlet purchase
2026-07-15 · Member activity · RM 99.00
App session
2026-07-03 · OPLUMO Outlet 1
Points credited
2026-06-21 · Member activity · RM 112.20
Win-back campaign delivered
2026-06-09 · OPLUMO Outlet 1
Outlet purchase
2026-05-28 · Member activity · RM 125.40
Points credited
2026-05-16 · OPLUMO Outlet 1
Outlet purchase
2026-05-04 · Member activity · RM 138.60