Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 06155
VM0006155Membermember6155@example.test · +601110006155 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted In
Points Balance
620
Current loyalty balance
Lifetime Spend
RM 775
Across 25 visits
Total Visits
25
Since 2025-03-01
Average Order Value
RM 32
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
155d
2026-05-07
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
620 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-07 · OPLUMO Outlet 2
Outlet purchase
2026-04-25 · Member activity · RM 24.00
App session
2026-04-13 · OPLUMO Outlet 2
Points credited
2026-04-01 · Member activity · RM 27.20
Win-back campaign delivered
2026-03-20 · OPLUMO Outlet 2
Outlet purchase
2026-03-08 · Member activity · RM 30.40
Points credited
2026-02-24 · OPLUMO Outlet 2
Outlet purchase
2026-02-12 · Member activity · RM 33.60